BRAND NAME

hnst

hnst

COMPANY NAME

NOUN

NOUN

INFORMATION

A fashion denim brand from Antwerp, Belgium, which will make its first appearance in Japan in spring/summer 2012. All raw materials are collected from used items, dismantled, and spun to make fabrics, which is where the manufacturing process begins.

Q_1

Please tell us what your company is most actively working on to achieve a production background with low environmental impact.

All raw materials are collected from used items and dismantled to make fabric.
No polyester labels are used for quality labels, instead they are printed on the inside pockets.
Use of cellulose-based name patches that are not animal-derived leather.
By drastically reducing the amount of water used in the washing process and producing the denim within Europe, the company reduces transportation costs and other environmental impacts that occur during the denim denim production process, resulting in a sustainable denim product.

●UPDATE

2024/11/01