Pure brilliance created by NOAARK, a fast-growing brand where craftsmanship is a part of every piece

“Travel, People, Freedom, Imagination, and Connecting” – these five keywords of NOAARK represent the very thoughts that go into the jewelry. The brand name is derived from “NOA” and “ARK”, which the designer dreamed of as a child. Using 950 silver, which is purer than ordinary 925 silver, all stamping work and hammering is done by hand, making each piece unique. Each piece is unique and has a warmth and story that cannot be found in mass production.

The warmth of craftsmanship in a sophisticated design

NOAARK was just born in 2023 by a Japanese designer, but it has been steadily increasing its sales in department stores and select stores, and has a strong presence. The rings and bangles with individually handmade stampwork and hammered rings and bangles are designed with the warmth of craftsmen’s hands. The material of silver, which is designed with the warmth of craftsmanship, is given a shimmer and rhythm that only handmade work can provide, enriching its expression as jewelry. The designs projecting elements of everyday life, such as plants, flowers, and memories from travels, bring nostalgic warmth to inorganic jewelry.

The essence that resides in each and every process

In the jewelry industry, more than 80% of jewelry is produced by casting, using molds, in order to achieve mass production and efficiency. NOAARK, however, is committed to minimizing the environmental impact of its jewelry production process. By reducing the number of casting processes and using no more chemicals than necessary, NOAARK is able to produce high quality jewelry with a low environmental impact. Silver is also a reusable material and a metal that is attracting attention from a sustainable perspective. The unique shine of 950 silver changes with time and grows with the wearer’s life, developing a texture that is unique to that person.

Wearing a new future

Jewelry is not just an accessory, but a reflection of the wearer’s values and way of life, and NOAARK’s creations are handcrafted jewelry that weaves an individual story because no two pieces are alike. NOAARK is an up-and-coming brand that is attracting attention for its future development, and just as the scenery and people we encounter on our travels hold special meaning in our memories, NOAARK’s jewelry will become an irreplaceable part of our lives, and their craftsmanship will suggest a new style of jewelry for the future.