From warm mohair knits to starring suede setups, every piece is a fashion item to lift your spirits as the sun shines down on you– Séfr is a Swedish brand launched in 2016 by Per Fredrikson and Sinan Abi Morshed. Originally a vintage store, the brand launched its spring/summer collection in 2018. The minimal yet sophisticated look of the brand has continued to grow and become one of Sweden’s leading brands. What makes Séfr such a bright and shining brand?
Scandinavian identity that Séfr has
One of Séfr’s most appealing features is its genderless look. The brand’s lookbooks are lined with items that can be enjoyed by both men and women. The spirit of not being bound by the idea of gender is a glimpse of Sweden, where the gender gap is said to be small. As the Swedish word “hen” (a gender-neutral pronoun that can be used by both men and women) suggests, Séfr’s items seem to appeal to us to “wear what you want to wear” (regardless of gender). Oversized jackets and denim that takes style to the next level can be enjoyed by both men and women. Séfr’s items are not just minimalist in design. They are designed with the confidence and composure of an adult, who is willing to stretch a little to wear them.
The root of Séfr’s unique items can be said to be their unique choice of materials. Always with an open mind, Séfr does not assume what can be made from fabrics. They do not make clothes according to the textbook, and their flexible thinking not bound by fixed concepts is one of the essences that make Séfr’s clothes shine. Outerwear and pants made of various materials speak for the individuality of the wearer.
A brand that continues to grow with Europe
Most of Séfr’s items are manufactured in Europe. Fabrics are purchased from Italy, Latvia, Bulgaria, Portugal, and other countries, and all manufacturing processes, including sewing, are carried out in factories in neighboring countries. These factories have been a team since the brand’s inception, and they continue to monitor the brand’s growth. The strong commitment to transparency of the Séfr brand can be seen in the fact that the supplier and country of manufacture are listed on the finished items. The brand’s insistence on manufacturing within Europe not only provides employment opportunities in each country, but also helps to save the sustainability of the local factories. Furthermore, having the supply chain in neighboring countries naturally reduces the carbon footprint of transportation.
BODYSUIT WOLFORD | SHIRT JACKET PROTOTYPES | TROUSERS Séfr | HAT HIZUME | SHOES STYLIST’S OWN
Séfr’s style is authentic and sophisticated without being influenced by trends, and choosing timeless clothes is a pleasure of facing oneself in the flow of time and enjoying the changes that come with them as they age.
Just as a wine ripens, a favorite piece of clothing in your closet slowly becomes vintage over time. Whether or not you take the time and effort to care for your clothes is a reflection of your attitude toward yourself, a mirror, if you will. Such a message seems to be coming from the two who have been developing a vintage store.
【References】
https://www.sefr-online.com
https://magazine.mdnt.jp/sefr-2022-23-aw-collection-3969/
https://www.voguescandinavia.com/articles/swedish-brand-sefr-expands-into-womenswear-a-first-look
https://giuuno.com/en/blogs/notizie/scegliere-sempre-leleganza-contemporanea-il-brand-di-abbigliamento-maschile-sefr
https://www.highsnobiety.com/en-us/shop/brand/sefr/
https://www.fashion-press.net/brands/6082
https://www.businessinsider.jp/post-196897
https://www.sefr-online.com/product/ahti-hoodie
writer
Atsushi Nakayama
Born in 1995. Born and raisend in Kochi Prefecture, Japan. After studying abroad in the U.S.,went to Australia for working holiday and joined the Tender Party in 2024. In charge of sustainability and fashion related issues at TP. Sometimes a model. Sometimes a cat sitter.
INSTAGRAM
BRAND NAME
Séfr
Séfr
COMPANY NAME
SHOEROOM: Sakas PR
SHOEROOM: Sakas PR
INFORMATION
They have a strong focus on fabric selection. All products are produced in Europe to ensure quality and sustainability, and many of the factories they contract with continue to grow with their brand.
2024/11/06
BRAND NAME
WOLFORD
WOLFORD
COMPANY NAME
SHOEROOM: LITTLE LEAGUE INC.
SHOEROOM: LITTLE LEAGUE INC.
INFORMATION
The company aims to achieve biological or scientific recycling of half of its products by 2025. 2015 Bluesign certified. In our own factories, we use groundwater for dyeing and cooling systems, which is reused after scientific treatment. Creating an environment that protects worker safety.
2024/11/05
BRAND NAME
KWANPEN
KWANPEN
COMPANY NAME
SHOWROOM: MAISON DIXSEPT
SHOEROOM: MAISON DIXSEPT
INFORMATION
Handbags made of rare, high-quality center-cut crocodile are handcrafted with craftsmanship inherited since 1938, taking a minimum of 30 hours to make. Singapore's premier crocodile brand in the world.
2024/11/05
BRAND NAME
HIZUME
HIZUME
COMPANY NAME
J.B.K.SAS
J.B.K.SAS
INFORMATION
As part of the UPCYCLING project, we handmade new hats from old shirts,
In consideration of sustainability, the company uses imitation fur instead of real fur to create hats.
Q_1
What are your company's sustainability goals?
We are committed to making good products that can be used for longer periods of time.
Q_2
Please tell us what your company is currently most actively working against to achieve a production background with low environmental impact.
We try to minimize waste as much as possible by remaking and reassembling leftover fabric.
2024/11/06