From individualistic fashion to the world of art; JW Anderson’s innovative aesthetic

Playful items that look like they came out of a toy store. From rubber shoes to clutches featuring frogs, pigeons, and other animal motifs, JW Anderson adds spice to our everyday style. His collaboration with UNIQLO, now in its 16th year in Japan, is proving to be extremely popular. The British native is not only a unique item, but also a source of hope and a bright future by nurturing young seeds in his native land. What is the dream that designer Jonathan Anderson, who has been running the brand since its beginning, wants to achieve?

JW Anderson's originality

JW Anderson was founded in 2008 by Jonathan Anderson, a Northern Ireland native who won the International Designer of the Year Award at the Council for Fashion Designers of America (CFDA) in 2023 and the Designer of the Year Award at the British Fashion Awards (BFA) in the same year. He is one of the hottest designers in the world today. On the other hand, he is also the creative director of the Spanish luxury brand LOEWE since 2013. His most appealing items are those with unique designs that are full of humor.
　
His impactful way of expression that steals the spotlight is frequently talked about on X (formerly Twitter) and other social media, even among those who are not fashion-obsessed. Iconic items include zip-up neckbands with square charms on the zippers, loafers with exaggeratedly large chains, and penis-shaped key rings, to name a few. His unique aesthetic has continued to fascinate many people since its beginning. Another characteristic of his designs is the genderless look; for the 2013 Fall/Winter collection, men’s models appeared on the runway wearing ruffled leather shorts. “Wear whatever you want”, it does not matter if it was for mens or women’s, if you like it, you OWN it. Walk down the street in JW Anderson and you’ll find yourself as if you’re walking down your own runway.

As the brand has grown, his dreams have become more and more realized. The style he wants to transmit has become clearer, and the number of people who interpret and understand JW Anderson has increased. The establishment of the “JW Anderson Collections Fund” is one of his dreams. His dream became an opportunity to make someone else’s dream come true, and the best cycle continues to unfold.