Hugs for all. A borderless society created by the knitwear brand Les Tricots d’O

Hugs for all. A borderless society created by the knitwear brand Les Tricots d’O
The Belgium knit brand Les Tricots d’O has a brand message of “Let’s hug you”, and their knitwear, with its gentle touch, embraces the wearer and enlivens the heart. This message is not only directed to fans, but also to the makers. The clothes, which the founder herself spun in the face of illness, create employment for women in countries with unstable economies.

Odette's Collection, filled with the joy of color

Despite the fact that Les Tricots d’O was created as a result of founder Odette’s illness, it has a beautiful and positive connotation. The theme of the collection is “love of color. The vibrant knitwear spun with colorful yarns is an ode to colorful everyday life.
　
Les Tricots d’O was born from a woman nicknamed Odette. When she was ill, she knitted to add color to her difficult life, and that was the beginning of Les Tricots d’O. The common denominator of the collection is “the love of color. Odette finds beauty in contradictions, and she applies street-style graffiti to even the most luxurious materials, such as mohair.Sweaters that look like lemon sorbet, shirts dyed in two beautiful colors, and vivid knitwear that pops with a complex mix of colors. Like a showcase of ice cream, the colorful variations of Les Tricots d’O’s clothes are eye-catching on their own, but when worn, they blend seamlessly with casual, dressy, and feminine styles.The colors of the knitwear fearlessly transcend boundaries, serving as a lighthouse that pierces the darkness with its light, indicating a positive outlook.

Special knitwear wihch encourages working people

Les Tricots d’O is hand-knit by women from Bosnia-Herzegovina and Turkey.
The company is also concerned with “empowerment” and creating jobs for women who have been unable to find work for various reasons.
　
The “O” in the brand stands for both Odette and empOwerment. Beyond her personal wishes, Les Tricots d’O aims to allow all of its knitters to express their individuality.That is why, the company has also turned its attention to employment, and is supporting economic independence by employing women who have previously had difficulty finding work.
Odette understands that every woman is unique and is committed to bringing clothes to those in need, transcending class and status. Thus, under the theme of “Let’s hug you,” knitwear that embraces the wearer is created. Above all, the women are united by their love of craft through knitting.
　
Les Tricots d’O’s clothes, while colorful and unique, fit in with everyone and give them the courage to look forward.They also transcend the frameworks of consumer and producer, and give color to everyday life in order to realize a more affluent society. Let’s hug you. It is a strong and gentle message that transcends boundaries.