To be the Creator of a Valuable Future, The perspective of True Luxury

They have a strong focus on fabric selection. All products are produced in Europe to ensure quality and sustainability, and many of the factories they contract with continue to grow with their brand.

The company aims to achieve biological or scientific recycling of half of its products by 2025. 2015 Bluesign certified. In our own factories, we use groundwater for dyeing and cooling systems, which is reused after scientific treatment. Creating an environment that protects worker safety.

Handbags made of rare, high-quality center-cut crocodile are handcrafted with craftsmanship inherited since 1938, taking a minimum of 30 hours to make. Singapore's premier crocodile brand in the world.

22% reduction in greenhouse gas emissions. 53% renewable energy used in the production process.
100% recycled gold and silver, achieving 100% traceability.
50% of the management team is female.

Upcycling and reuse are paramount. Second Lifeline uses dead stock fabrics to make items. Packaging is biodegradable and labels are made from recycled plastic bottles.

Powerful and poetic designs that are not influenced by the times or trends, but by the strength of women. The prints, which are uniquely British, continue to be updated with the collections, offering unique styling with a timeless style.

63% of its employees are women, 37% are men, and 61% of its technicians and craftsmen have been with the company for more than 10 years. 100% of electricity in Italian factories, facilities, and stores is produced from renewable sources, saving more than 1,260 tons of CO (as of 23 years)

As part of the UPCYCLING project, we handmade new hats from old shirts,
In consideration of sustainability, the company uses imitation fur instead of real fur to create hats.

The company employs local artisans and uses Vietnamese silk, combining local traditional crafts with minimalist, feminine designs. Currently developing shoppers and hangers made of biodegradable plastic.

The hats produced in the company's atelier are not mass-produced hats, but are entirely handmade, one by one, using wooden patterns.
Starting in 2022, “Answer It”, an upcycling project utilizing used hats and dead stock materials.