The simplicity speaks out NDX’s policy

Plain, basic T-shirts. A simple plain white T-shirt to match with denim, or a black T-shirt that can be worn in any occasion. How many plain T-shirts do you have in your closet? NDX (index®︎) was launched in Portugal in 2021 by Laszlo Lonzino, Ivo Semenich, and Michael Garrett. What is their strong desire for their basic items?

The secret behind the next-level basic item brand

The three founders are also members of ROVO, a Portuguese company that manufactures and develops products for famous brands such as Balenciaga and Supreme, etc. Their signature items are simple tops such as T-shirts, long T-shirts, hoodies, and sweatshirts, with prices ranging from 8,000 yen to 20,000 yen. The prices range from 8,000 yen to 20,000 yen. NDX is a brand that has been researching manufacturing methods and design techniques for over 10 years, believing that simple items are a must-have. As the Japanese saying goes, “Even a little dust adds up to a big mountain,” and the brand diligently pursues fit and quality on a daily basis in search of the best quality. Even simple items are durable enough to be worn for as long as possible, comfortable enough to make everyday life easier, and using cutting-edge technology, NDX items are very different from basic items that can be thrown away. Each technician, engineer, and craftsman shares a big dream as a team, striving to push the limits of quality and revolution.

Cutting-edge and environmentally friendly dyeing methods

As a result of repeated research, they have succeeded in reducing water usage by 28%, steam by 31%, electricity by 22%, and production time by 24% compared to conventional sustainable dyeing methods. By using the latest equipment, not only is time saved, but the life of the garment itself can be extended: the fibers are placed around the axis of a single thread and twisted. In this way, the threads and fibers are joined together to form a strong thread. Unlike conventional post-dyeing, where a roll of fabric is dyed at once, NDX dyes the finished garment, which means that seams are not fully dyed, resulting in a more unique finish. This gives a more unique finish. To make the dyeing process more transparent, NDX includes the dye recipe and dyeing method in all of its products, with the company’s strict view that “a new product is not sustainable when it is new; instead, it adheres to a sustainable approach.

Basic, simple items that are essential to fashion. Instead of choosing a brand with no story just because it is “cheap,” we should turn our attention to brands that use the latest technology to produce basic items that are environmentally friendly and durable.