TOM WOOD: Jewelry that makes the future shine

There are pieces of jewelry that you wear on special occasions, pieces that you wear every day, and pieces that make your life more colorful and serve as a kind of talisman. I’m sure that everyone has their own special piece of jewelry. TOM WOOD jewelry is characterized by its minimalist design, its functional beauty that blends gently with the skin, and its items that have an essence that appeals to the hearts of adults. These genderless items, which are chosen by those who pursue style regardless of whether they are male or female, are loved by fashionistas of all ages. We will take a closer look at the appeal of TOM WOOD, which captivates so many people.

TOM WOOD was established in Oslo, Norway in 2013 by Mona Jansen, who is the founder and creative director. It is located at the tip of a fjord, and is one of the beautiful cities that coexist with the great nature of the sea and greenery. As you can associate with the big keyword “Northern Europe”, it is cold and long in winter. For this reason, functionality is a very important point for her. TOM WOOD’s jewelry is simple and easy to use, so it can be enjoyed over a long period of time, in a variety of situations, and by a single consumer. The items, which are inorganic but somehow have a sense of warmth, give a sense of Scandinavianness. The jewelry, which was born in such a nature-rich place, is made on the premise of being sustainable.

Environmentally friendly, people-friendly

Issues facing the jewelry industry, which has been attracting attention in recent years, include water pollution and greenhouse gases, but TOM WOOD has been dealing with environmental issues since its founding. They don’t think of sustainability as a fashion sense that flows with the times. Behind the jewelry industry, large amounts of water and dynamite (which emits CO2) are consumed when mining precious metals and gems. In addition, it is a fact that there are people and children who are paid low wages and work in dangerous and harsh environments at such sites. While there are some brands that have managed to avoid such problems by clarifying the production areas, the fact still exists in the jewelry industry, where it is difficult to ensure transparency. However, the precious metals used in TOM WOOD are 100% recycled. The goal is to make 100% of the diamonds and 30% of the colored stones traceable by 2024. These gems are purchased from suppliers that are certified by the Responsible Jewellery Council (RJC). The fact that all data is quantified and transparent for consumers is a great reassurance when choosing products.

The three “Ps” for Product, People, and Planet

TOM WOOD’s jewelry, which places importance on sustainability, has arrived at a method of jewelry production that does not break with its own traditions. While taking responsibility for the “production” process and thoroughly pursuing sustainable manufacturing, they are also combining craftsmanship and the latest technology to create innovative techniques while protecting traditional culture. An example of this is the investment in an atelier equipped with 3D printers and laser engraving machines. Using 3D printers allows for efficient completion of work from design to sample creation. By incorporating traditional casting methods (a method of pouring liquid metal heated to a temperature higher than its melting point into a mold), jewelry can be created in a more streamlined way. By actively incorporating the latest technology and innovative creations, TOM WOOD’s workshop inevitably leads to a focus on a good working environment. The team, which is made up of people from 10 different nationalities, is a harmonious blend of a workforce with diverse backgrounds, and this leads to the creation of more creative and better ideas. The company’s founder, Mona Jansen, and 53% of the management team are women, and the company aims to maintain gender equality in the future. It has also been decided that 1/3 of the board members will be women from 2024 onwards. All employees are given equal opportunities, and the team, which is mutually enhancing each other, has infinite possibilities, and the future growth is immeasurable. At TOM WOOD, the team is working together to tackle environmental issues. The total greenhouse gas emissions for 2023 were 356 tCO2e, which is a 22% reduction compared to the previous year. The greenhouse gas emissions from jewelry production were reduced by 79%. The use of recycled metals was a major factor in achieving this reduction.