How Sea New York creates their world with its fans

Delicate lace boleros, bohemian dresses, jackets with bejeweled trimmings – all of these items make women’s hearts flutter, and it’s fun to imagine the occasions that would suit each outfit. Sea New York is a brand where you can find that special item that makes you think “I want to wear this one-of-a-kind outfit to the party tomorrow” or “I’ll win the presentation tomorrow in this formal outfit”. Wearing clothes while thinking of someone else is wonderful, but it’s also nice to have the option of wearing clothes that are just for yourself, like a reward. So, what will you wear this weekend?

A design that respects the traditions of the regions of the world

Sea New York is characterized by its feminine look, but it also has a nostalgic retro feel, as if you’ve found something in your favorite vintage shop. Designer Monica has always loved vintage, and as a collector, she collected lace and embroidered napkins from around the world. Before she knew it, this had become the DNA of Sea New York. Another characteristic of the brand is that it respects traditional craftsmanship and incorporates it into its designs. The lace items in the Spring/Summer 2024 collection were made by artists living in villages in India, and each piece has a different pattern. Also, some of the denim items in the same season were inspired by Japanese stitching. They collect embroidery and materials from various regions around the world, respect tradition, and incorporate them into their own brand. It’s like “traveling clothes” – the thoughts and history of the people in the places where the fabrics are made become Sea New York dresses and pants, and they travel around the world, not just being enjoyed by the people who buy the items.

Sustainability and Proactivity on Social Issues

Sea New York also focuses on sustainability. As well as protecting traditional culture, they also make efforts to reduce the impact on the environment. They use environmentally friendly materials such as organic cotton and linen, as well as recycled materials, and they are working to reduce the waste produced during the production process. In order to reduce carbon dioxide emissions, they choose local producers wherever possible. Another characteristic of the brand is its timeless designs, which are durable enough to be worn for a long time even beyond the current trends of fast fashion. Rather than clothes that are bought cheaply and then thrown away, the brand takes responsibility for its production and creates clothes that can accompany women throughout their lives, like a baton being passed from parent to child.

They are also tackling social issues and working with a number of charitable organizations. One such organization is the non-profit organization “Dress for Success”, which provides clothing that matches the career and TPO of unemployed women, and supports women’s economic independence. Sea New York and their fans are working together to pioneer more sustainable fashion, and their environmentally friendly approach to manufacturing will continue into the future.